Tickets Now On Sale For Wisconsin Beer Lovers Festival

May 4, 2014

Fifth annual festival to feature brews from more than 40 Wisconsin craft breweries paired with local cuisine

Tickets are now on sale for the fifth annual Wisconsin Beer Lovers Festival, to be held on Saturday, June 14, 2014 (Father’s Day weekend) from 1 p.m. to 5 p.m. at Bayshore Town Center.

Hosted by Welcome to Glendale, the City of Glendale’s Convention and Visitors Bureau, Bayshore Town Center, the Wisconsin Brewer’s Guild and DRAFT Magazine, the Wisconsin Beer Lovers Festival is the premier all-Wisconsin craft beer and tasting festival, featuring more than 150 craft beer selections from more than 40 craft breweries throughout the state. Each of the participating breweries will be paired with local chefs, Wisconsin cheese manufacturers, or one of several brewpubs and restaurants to create a unique tasting portion designed to complement a variety of unique beers available for sampling.

“We are excited to represent Glendale among the breweries again this year for the festival,” said Jeff Hamilton, president of Sprecher Brewery in Glendale and member of the Wisconsin Brewer’s Guild. “The festival is one-of-a-kind, allowing visitors to sample Wisconsin’s best beers and food and meet the brew masters and chefs behind the creations. We anticipate the festival will draw an even bigger turnout of beer and food lovers to Glendale this year.”

New to the festival this year, Kyle Cherek of Wisconsin Foodie will host seminars for patrons to learn more about beer and food pairings. Festivalgoers can also download the new 2014 Wisconsin Beer Lovers Festival application developed for smartphones and tablets that will allow patrons to access a map of the festival, as well as brewery and restaurant locations during the event.

Festivalgoers and die-hard craft beer fans will also be able to purchase the “Wisconsin Beer Experience VIP Ticket” for the first time this year. This VIP ticket is available for $80 and will include access to a special VIP tent by the Wisconsin Brewer’s Guild that will feature at least ten beers not available to the rest of attendees, a limited edition Wisconsin Beer Lovers Festival growler, a one-year subscription to DRAFT Magazine, early entry to the festival beginning at noon and a full meal voucher for food provided by a local restaurant in the VIP tent. Only 300 VIP tickets are available.

General tickets are $45 in advance and $50 at the door, and include admission, a souvenir beer sampling glass and unlimited samples of beer and food pairings. Festival tickets and hotel packages are available at Patrons must be 21 years of age or older to attend the event. Photo identification will be required at the admission entrance. Designated drivers and patrons under 21 years of age can purchase a “Food Lovers and Designated Driver Ticket” for $25.

For overnight guests staying in Glendale during the festival weekend, the Days Inn, Hilton Milwaukee River and Radisson Milwaukee North Shore are offering special packages featuring discounted stays, festival tickets, event shuttles and more.

This year’s festival will also feature entertainment from the Brewhaus Polka Kings. The Wisconsin Brewer’s Guild will also be creating a “mountain of beer” assembled from each participating brewery to be raffled off to one winning patron of the festival. All raffle proceeds will benefit the Wisconsin Brewer’s Guild.

For more information on the Wisconsin Beer Lovers Festival, available hotel packages and to purchase tickets, visit Also, be sure to follow Wisconsin Beer Lovers Festival on Twitter and Facebook for behind-the-scenes information about the festival, including the participating breweries and restaurants.

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