Wisconsin BBB's New Blog will Talk About Consumer Issues
Welcome to “Trust Matters”, the official blog of the Wisconsin Better Business Bureau (BBB). A large part of the BBB’s mission is to help you become a smarter consumer, and that’s why we’re excited about our new blog. Readers of our blog will get timely advice, helpful tips and warnings about unethical businesses or business practices in the metro-Milwaukee area. We want to help you make an informed choice about which businesses you should hire, and which businesses you should avoid…even if they were giving away their products or services!
First, a little bit about our organization: The BBB is a non-profit organization that’s been protecting consumers and setting ethical standards for Wisconsin businesses for more than 70 years. Last year alone, consumers turned to us more than 3.5 million times to read our Business Reviews when researching a company, file a complaint against a business, find a reputable company, and receive news and advice.
The BBB does not receive any tax-payer funding, nor does it charge consumers for any of the aforementioned services. Our organization is supported by fees paid by companies in our accreditation program. These companies are invited to join our cause, are evaluated to verify they meet our standards, and sign an agreement to abide by our principles of trust.
We hope that, like your favorite vacation spot in Wisconsin, you return to our blog regularly and faithfully. Thanks for reading!

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