I just wanted to post a quickie today to inform everyone out there that Glendale will have on its agenda today an item regarding terminating its agreement for marketing with the former Greater Milwaukee Convention and Visitors Bureau, now Visit Milwaukee. The idea is, if I understand it correctly, that Glendale collects a hotel tax which is used in part to feed Visit Milwaukee's marketing budget. According to a recent news article, 35% of that tax goes to Visit Milwaukee.
The objective here, I suppose, is twofold. First, Visit Milwaukee is not Visit Glendale. We might get more bang for our buck if we focus our energies on our own community. Second, it keeps our tax dollars right here in Glendale.
Obviously there are plenty of variables, but the idea of marketing Glendale on a broader basis, and independently, is an idea worth exploration. In theory, removing us from Visit Milwaukee might have an adverse effect on our visibility, particularly Bayshore Town Center, but our city administrator, Richard Maslowski, is right when he says, "Are we getting the maximum effort (for Glendale) for $327,000?...Could we use a portion of that money to do a singular
promotion for the city?”
It is possible that we could do a better job promoting our community by ourselves for less money. That is what you call fiscal responsibility. It deserves exploring. Ald. Whitaker, who has experience in marketing, is also right, noting that we need to understand our needs before we go spending money. Thus, I'd like to know more specifics about what we currently get out of Visit Milwaukee, as well as to better define our needs, before going forward with any changes. Also, I'd like to see what we can do not just about getting people to Visit Glendale, but also to Live in Glendale. Marketing Glendale as a diverse locale may well bring families into the area, as well.
In any event, and with the help of Bayshore, Glendale has really been coming into its own. It's good to see positive efforts going toward building on this momentum.
Just a few reminders: In the future look for the special budget sessions the city noted it would have.
And finally, this Saturday is the Glendale River Hills Foundation Run for the Hills / A Walk in the Park. You can still register!